What are the top trends in ecommerce these days? Facebook integration? Flash sales and private sales? Pinterest clones or gamification? Here are some of the most fascinating trends of online and mobile retail that you want to keep an eye on.
1. White-Label Ecommerce Marketplaces. By providing white-label marketplaces, we at Pikaba seems to have the perfect strategy — and possibly the next big thing — for commerce, both offline/local and online/mobile/social.
2. Augmentation — the melding of offline and online commerce. If you’re familiar with Google’s ‘Project Glass’, The Layar app and Sherlock (TV series), you already know what Augmented Reality is and how cool it looks, especially on mobile devices.
3. In-store location based services. What if you’re greeted by 3D holograms?
4. Social Search. Mark Zuckerberg at TechCrunch Disrupt: “Search engines are really evolving to give you a set of answers, ‘I have a specific question, answer this question for me.’”
5. Social Data, Big Data, Hadoop, SAP HANA, mobile/location-based data, you name it — it’s all about getting actionable insights and understanding why something is happening. and timely recommend relevant products, the best engagement, or make a custom offer. Which also means moving from customer acquisition to engagement and retention
6. Voice Recognition apps and APIs. For example, do you know that Google unveiled its artificial intelligence software this summer that could recognize faces of cats, people and other things by training on YouTube videos. The technology is now being used to improve the results for Google’s products, such as speech recognition for Google Voice.
7. Curated Commerce. Today shoppers are turning to curated experiences to help filter the Web’s overwhelming amount of content down to manageable collections of products centered around shared taste.
8. Trust Commerce that allows buying from and selling to people based on trusted relationships between real people. “Hey, where did you get that?”
9. Easy to run online and mobile commerce solutions — setup, sell, ship — all with a few clicks with an extremely low barrier to entry.
10. Mobile payment technologies — accept credit card payments anywhere with your Android, iPhone or tablets.
11. Touch Commerce the emerging adoption of ecommerce on tablets. Just tap, drag and drop items into a touch-friendly shopping cart and buy.
12. As a result of all the above, Social Commerce is going to be an essential part of every company’s business strategy and communication.
What Other Folks Think
Greg Finn, Marketing Land - Report: Fewer Than 1% Of Sales Can Be Tracked Back To Social Media. Overall customers viewed social media favorably, but use the medium as more of a discovery method.
Facebook Announces New Gifting Service. There are hundreds of gifts with more added every day. Choose a gift, attach a card and send. You can pay right away or add your payment details later.
Eric Savitz, Forbes - In Defense Of Social Shopping: Driving Sales And Loyalty. Signs show that social shopping will play a big role in driving the next innovation in online retail, as well as companies’ sales. To stay ahead of the curve, marketers need to take a step beyond embedding the “Like” and “Share” buttons.
Richard Fouts, Gartner - Why social commerce is the next big thing. Competitive shopping is the attribute behind the wildly successful home shopping network. As soon as someone buys that latest ingenious Tupperware solution to a nagging problem we’ve all experienced in the kitchen for years – several other party participants (not to be outshone) pull out their wallet (whether they need the product or not).
Jonathan Wong, BorneoPost Online - The evolution of e-commerce to social commerce. “Small-scale businesses are able to use social technologies to present a more personal approach to business. There is a need to earn trust and to be more structured and professional in some of their practices.
Future of Social Commerce Mindshare – The future of Social Commerce will take place outside of social networks. Platform Integration complements existing technologies rather than disrupts them. Successfull services will need to provide genuine ‘social utility’.
New book. The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales. By Paul Marsden and Paul Chaney.
David Moth, Econsultancy - 32% of smartphone owners use mobile to research products every week. High street retailers should be trying to engage with mobile users in-store to encourage them to make a purchase rather than viewing m-commerce as an entirely separate channel.
Kit Eaton, Fast Company - U.S. Lagging In Mobile Commerce, Far East In The Lead. Americans were also much more reluctant to share social shopping advice on social media, with only 19% saying they’d shared info on a product this way compared to 50% of Spanish shoppers.
What Do You Think?
Feel free to share your thoughts in the comments below.