What better then to have an e-commerce Super-Hero to protect the nation’s on-line shoppers from high prices?
We are happy to introduce you to BuyaPowa, a new player in the social commerce scene. It’s very interesting to see how they position the “Co-buying” concept – watch this short introduction video:
In their own words:
Co-buying is a brand new form of online shopping that harnesses the collective buying power of shoppers.
BuyaPowa sources their co-buys based on requests from the BuyaPowa community. You can nominate products you want to co-buy, or vote on others requests from the rest of the community. Once we capture enough interest we’ll do a deal with the brand and set up a co-buy.
BuyaPowa also loves sourcing hard-to-find products.
According to a new study called “SocialShop,” by Leo Burnett/Arc Worldwide, success is not measured by visibility on all social media channels, but by leveraging the strengths of platforms that cater to your shoppers’ needs.
“Fifty years ago marketers figured out that Broadcast media drove awareness and print media added depth of communication,” said Nick Jones, EVP, Head of Retail Marketing for Leo Burnett. “Now we have all of these new social communication channels but no one has identified the optimal role of each. That’s what this study and this set of tools solves.”
The study points out to 6 shopper archetypes that reflect the needs and habits of today’s social shoppers. Based on the findings, brands should tailor their strategies to serve these archetypes.
Dollar Defaulters. They look for the lowest prices and ready to share the best deals.
Efficient Sprinters. They buy the most popular items.
Strategic Saver. These shoppers prefer following and buying from their favorite brands.
Quality Devotee. They only want the best products.
Opportunistic Adventurers. They demands timely and relevant deals on Groupon and other daily deal sites.
Savvy Passionistas. They use social media to express feelings and stay relevant.
“Not all shoppers have similiar social shopping needs.” - Lynsey Roumell (@LynseyRoumell).
Facebook Offers is a new way to drive traffic to your page and encourage people to talk about your business once your offers are shared socially.
Here’s how it works: users can get discounts from businesses when a company posts an offer on their Facebook Page. To claim an offer, users need to click the Get Offer link (see the above screenshot). The coupon will be sent via email.
New functionality is currently available to a small number of local business pages on Facebook “in specific countries”. The company plans to roll-out offers more broadly in the near future.
Christian Taylor (@christiantaylor), Founder & CEO of Payvment, joined Andrew Keen (@ajkeen) on TechCrunch TV to discuss Facebook’s changes to its Open Graph, including the Want and Own buttons.
Payvment is a eCommerce solution on Facebook. Some interesting features include:
Social sharing through Facebook, Twitter and email
Merchant Rating System
Shoppers can pay by Visa, Mastercard, American Express, Discover card, checking account, or PayPal
