“If I had to guess, social commerce is the next area to really blow up.” – Mark Zuckerberg
In this presentation, editors of Social Commerce Today, Paul Marsden and Paul Chaney (who, by the way, wrote an awesome article that featured Pikaba) share top insights from their forthcoming book The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales.
Some important insights on building profitable strategies that turn interaction into transactions:
Social commerce works when you help poeple solve their problems socially.
Smart businesses are using social commerce to deliver ‘social utility’.
Social commerce is not just about “buying” aspect of social media, but the “discovery” component as well.
Provide a social marketplace there buyers and sellers come together to exchange goods and services (it’s exactly that Pikaba offers).
The book’s publication date is October 12, 2012. Check it out and pre-order on Amazon.
Do you want to join over 5,000 merchants who successfully use Pikaba to generate more leads? If so, tune in to this 4-minute step-by-step video tutorial to see how you can benefit from Pikaba’s lead generation tools — with no upfront costs (see our plans and pricing) and no software to install.
Key lead generation features:
A product-request matching dashboard that updates in real-time.
Instantly give price quotes, special offers, discounts and coupons to the potential buyers., individually or in bulk.
Track leads and eliminate bad leads.
Receive email or SMS notifications about new relevant shopping requests.
If you want to see our next video tutorial, please subscribe to our blog or YouTube channel.
Web analytics, campaign tracking and reputation management in one place? Yahoo! Small Business enters this highly competitive market by launching a free, easy to use marketing dashboard. After recent Google move on adding social media reporting in Analytics, it sounds like great timing for Yahoo.
Watch this short video to see how this new tool will change the way you manage marketing, sales and reputation.
“We created the Yahoo! Marketing Dashboard to help small business owners who feel overwhelmed by online marketing options and monitoring a wide range of sites and social networks to keep up with customer feedback.” said Shannon Parker Hane, Director of Product Marketing, Yahoo! Small Business.
Business listings – Find out how many search engines and directories include your business and discover new listing opportunities.
Online business reputation – Learn what customers are saying about you across the Web.
Web site traffic – Discover how many people are visiting your site and where they are coming from by viewing Yahoo! Web Hosting, Yahoo! Merchant Solutions, or Google Analytics site traffic reports.
Marketing campaigns – Track key metrics from email marketing, search engine optimization, and pay-per-click campaigns, so you know what is working.
Online sales – Know how your daily sales are doing with order and revenue reporting from your Yahoo! Merchant Solutions online store1.
Keep in mind that to set up your Marketing Dashboard and to create a free business listing on Yahoo! Local, Yahoo! Merchant Solutions account will be required.
Yahoo! Small Business helps small businesses get online, sell online, and grow online.
Customers are totally in control of their shopping experience.
Watch this short video of Lauren Freedman (@etailinggroup), president of The E-tailing Group and an ecommerce/customer experience consultant, talking on online merchandising at the 2011 Internet Retailer Conference & Exhibition.
That’s a very good point on changing rules of engagement because the ecommerce industry has changed, the technology has evolved and millions of social and mobile shoppers are open for new experiences.
