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12 Trends That Will Shape The Future of Commerce

Posted: October 9th, 2012 | Author: | Filed under: Social Commerce, Social Shopping | No Comments »

What are the top trends in ecommerce these days? Facebook integration? Flash sales and private sales? Pinterest clones or gamification? Here are some of the most fascinating trends of online and mobile retail that you want to keep an eye on.

Commerce Trends

1. White-Label Ecommerce Marketplaces. By providing white-label marketplaces, we at Pikaba seems to have the perfect strategy — and possibly the next big thing — for commerce, both offline/local and online/mobile/social.

2. Augmentation — the melding of offline and online commerce. If you’re familiar with Google’s ‘Project Glass’, The Layar app and Sherlock (TV series), you already know what Augmented Reality is and how cool it looks, especially on mobile devices.

3. In-store location based services. What if you’re greeted by 3D holograms?


4. Social Search. Mark Zuckerberg at TechCrunch Disrupt: “Search engines are really evolving to give you a set of answers, ‘I have a specific question, answer this question for me.’”

5. Social Data, Big Data, Hadoop, SAP HANA, mobile/location-based data, you name it — it’s all about getting actionable insights and understanding why something is happening. and timely recommend relevant products, the best engagement, or make a custom offer. Which also means moving from customer acquisition to engagement and retention

6. Voice Recognition apps and APIs. For example, do you know that Google unveiled its artificial intelligence software this summer that could recognize faces of cats, people and other things by training on YouTube videos. The technology is now being used to improve the results for Google’s products, such as speech recognition for Google Voice.

7. Curated Commerce. Today shoppers are turning to curated experiences to help filter the Web’s overwhelming amount of content down to manageable collections of products centered around shared taste.

8. Trust Commerce that allows buying from and selling to people based on trusted relationships between real people. “Hey, where did you get that?”

9. Easy to run online and mobile commerce solutions — setup, sell, ship — all with a few clicks with an extremely low barrier to entry.

10. Mobile payment technologies — accept credit card payments anywhere with your Android, iPhone or tablets.

11. Touch Commerce the emerging adoption of ecommerce on tablets. Just tap, drag and drop items into a touch-friendly shopping cart and buy.


12. As a result of all the above, Social Commerce is going to be an essential part of every company’s business strategy and communication.

What Other Folks Think

Social Shopping

Greg Finn, Marketing Land - Report: Fewer Than 1% Of Sales Can Be Tracked Back To Social Media. Overall customers viewed social media favorably, but use the medium as more of a discovery method.

Facebook Announces New Gifting Service. There are hundreds of gifts with more added every day. Choose a gift, attach a card and send. You can pay right away or add your payment details later.

Eric Savitz, Forbes - In Defense Of Social Shopping: Driving Sales And Loyalty. Signs show that social shopping will play a big role in driving the next innovation in online retail, as well as companies’ sales. To stay ahead of the curve, marketers need to take a step beyond embedding the “Like” and “Share” buttons.

Social Commerce

Richard Fouts, Gartner - Why social commerce is the next big thingCompetitive shopping is the attribute behind the wildly successful home shopping network. As soon as someone buys that latest ingenious Tupperware solution to a nagging problem we’ve all experienced in the kitchen for years – several other party participants (not to be outshone) pull out their wallet (whether they need the product or not).

Jonathan Wong, BorneoPost Online - The evolution of e-commerce to social commerce. “Small-scale businesses are able to use social technologies to present a more personal approach to business. There is a need to earn trust and to be more structured and professional in some of their practices.

Future of Social Commerce Mindshare – The future of Social Commerce will take place outside of social networks. Platform Integration complements existing technologies rather than disrupts them. Successfull services will need to provide genuine ‘social utility’.

New book. The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales. By Paul Marsden and Paul Chaney.


David Moth, Econsultancy - 32% of smartphone owners use mobile to research products every week. High street retailers should be trying to engage with mobile users in-store to encourage them to make a purchase rather than viewing m-commerce as an entirely separate channel.

Kit Eaton, Fast Company - U.S. Lagging In Mobile Commerce, Far East In The Lead. Americans were also much more reluctant to share social shopping advice on social media, with only 19% saying they’d shared info on a product this way compared to 50% of Spanish shoppers.

What Do You Think?

Feel free to share your thoughts in the comments below.

A Sneak Peek of The Social Commerce Handbook

Posted: August 31st, 2012 | Author: | Filed under: Social Commerce | 3 Comments »

“If I had to guess, social commerce is the next area to really blow up.” – Mark Zuckerberg

In this presentation, editors of Social Commerce Today, Paul Marsden and Paul Chaney (who, by the way, wrote an awesome article that featured Pikaba) share top insights from their forthcoming book The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales.


Some important insights on building profitable strategies that turn interaction into transactions:

  • Social commerce works when you help poeple solve their problems socially.
  • Smart businesses are using social commerce to deliver ‘social utility’.
  • Social commerce is not just about “buying” aspect of social media, but the “discovery” component as well.
  • Provide a social marketplace there buyers and sellers come together to exchange goods and services (it’s exactly that Pikaba offers).

The book’s publication date is October 12, 2012. Check it out and pre-order on Amazon.

The Social Commerce Handbook:

How to Generate More Leads with Social Commerce

Posted: August 28th, 2012 | Author: | Filed under: Pikaba Platform, Social Commerce | No Comments »

Do you want to join over 5,000 merchants who successfully use Pikaba to generate more leads? If so, tune in to this 4-minute step-by-step video tutorial to see how you can benefit from Pikaba’s lead generation tools — with no upfront costs (see our plans and pricing) and no software to install.


Key lead generation features:

  • A product-request matching dashboard that updates in real-time.
  • Instantly give price quotes, special offers, discounts and coupons to the potential buyers., individually or in bulk.
  • Track leads and eliminate bad leads.
  • Receive email or SMS notifications about new relevant shopping requests.

If you want to see our next video tutorial, please subscribe to our blog or YouTube channel.


Social Commerce at ad:tech New Delhi 2012

Posted: July 4th, 2012 | Author: | Filed under: Social Commerce | No Comments »

On February 24, there was a great panel discussion on social commerce at ad:tech New Delhi 2012.

Ad:tech India

Panel moderator: Rajan Srinivasan, Senior VP Marketing, Web18 Software Services Ltd.

Panelists - a great mix of ecommerce channels, social media platforms and brands:

  • Ishita Swarup, CEO, 99labels
  • Kirthiga Reddy, Director of Online Operations and Head of Office, Facebook India.
  • Ramesh Chembath, Asst. Vice President, Head – Marketing and Modern Trade, Godrej Appliances.
  • Narasimha Jayakumar, COO, E-Commerce, Homeshop18.

How social media is changing the landscape of ecommerce in India? How brand are deploying social commerce? Watch this video to find the answers.


Follow ad:tech India:


Yahoo Launches Marketing Dashboard for Small Business Owners

Posted: May 3rd, 2012 | Author: | Filed under: Social Commerce | No Comments »

Web analytics, campaign tracking and reputation management in one place? Yahoo! Small Business enters this highly competitive market by launching a free, easy to use marketing dashboard. After recent Google move on adding social media reporting in Analytics, it sounds like great timing for Yahoo.

Watch this short video to see how this new tool will change the way you manage marketing, sales and reputation.

We created the Yahoo! Marketing Dashboard to help small business owners who feel overwhelmed by online marketing options and monitoring a wide range of sites and social networks to keep up with customer feedback.” said Shannon Parker Hane, Director of Product Marketing, Yahoo! Small Business.

Here are the key features of Marketing Dashboard:

  • Business listings – Find out how many search engines and directories include your business and discover new listing opportunities.
  • Online business reputation – Learn what customers are saying about you across the Web.
  • Web site traffic – Discover how many people are visiting your site and where they are coming from by viewing Yahoo! Web Hosting, Yahoo! Merchant Solutions, or Google Analytics site traffic reports.
  • Marketing campaigns – Track key metrics from email marketing, search engine optimization, and pay-per-click campaigns, so you know what is working.
  • Online sales – Know how your daily sales are doing with order and revenue reporting from your Yahoo! Merchant Solutions online store1.

Keep in mind that to set up your Marketing Dashboard and to create a free business listing on Yahoo! Local, Yahoo! Merchant Solutions account will be required.

Yahoo! Small Business helps small businesses get online, sell online, and grow online.

Marketing Dashboard Features