Posted: January 26th, 2012 | Author: Alex Grechanowski | Filed under: Social Shopping | No Comments »
Let’s check out what’s happening in the ecommerce world fueled by the sharing economy.
1. If you’ve ever called a friend before making a purchase, you have engaged in social commerce.
Sneakpeeq, a fashionable and fun shopping boutiques where you name the price, created a handy infographic – check it out on The Next Web in the article by Drew Olanoff (@thatdrew).
2. Defining social commerce, or “f-commerce”, simply as a transactional store on Facebook is a restrictive way of thinking.
Marketing Week - Facebook is investing further in its outreach programme to retailers to bring clarity to the term “social commerce” and promote social integration on their websites. “It’s really important we nail what we mean by ‘social commerce’,” said Gavin Sathianathan, Facebook’s strategic partner manager. “At Facebook, we do not equate ‘social commerce’ with opening a store within the network.”
3. Is the deals industry dropping?
Vikki Chowney at News editor Econsultancy announced that Groupon has acquired Mertado, a social shopping company that helps customers discover new products. “Groupon has been a pioneer in social commerce in many ways, and when we started talking with them, it became extremely clear that they shared the same set of values as us.”
4. A new way to nurture small brands and meet others who share your tastes.
Check out the all-new Shoply.com and start creating wish lists and favorites, build your own taste profile – it’s all about democratising and socialising ecommerce.
5. Connect with colleagues and develop new business.
We invite you at Social Commerce Summit – the one-day event takes place February 7, 2012, in New York City.
6. Find the tools to try-test-and-improve for the highest sales uplift on your ecommerce site.
Multichannel Merchant published a study that measured Facebook authorization rates of consumers – which averaged 50% — which they believe will increase to 60% by year-end 2012. And here’s what Darby Williams recommends doing with these beliefs.
7. Keep it short, stupid.
Teresa Novellino at Portfolio.com looked at what bubbled up at 101st Annual Convention & Expo and discovered that retailers need to think about how to get their message across fast and pointedly, Twitter-style.
Join us again next week as we continue to track what’s new, weird and sometimes revolutionary happens at the edge of social media with digital commerce.
Posted: January 25th, 2012 | Author: Alex Grechanowski | Filed under: Social Shopping | No Comments »
In traditional commerce your relationship with your customer *ends* with a sale. In social commerce, your relationship *begins* with a sale. ~ Thomas Baekdal, Author, Writer, Magazine Publisher.
Social Commerce Summit hosted by Business Insider, is the leading global event that promises endless opportunities for retailers, e-tailers, VCs and entrepreneurs: Tue, Feb 7, 2012, 8:00a.m. – 8:00p.m. Pier SIXTY, New York, NY. Conference Fees: $999.00.
The agenda covers key sectors and includes F-commerce, mobile commerce, product discovery, real-time and geo-local deals and offers.
Speakers – the brains behind the social commerce - include Neil Blumenthal, Co-Founder, Warby Parker; Chris Bolte VP of Demand Generation, Walmart Labs; Tim O’Shaughnessy, CEO, LivingSocial; Sheezan Bakali, Director of Marketing, Fab.com; Rob Begg, VP Marketing, Radian6; Craig Donato, Co-Founder & CEO, Oodle; Erin Mulligan Nelson, CMO, Bazaarvoice.
There’s an interesting feature on the registration page – you can see who’s going and so connect with them prior to the event on Twitter or Facebook. Well done, Business Insider!
We look forward to learning and networking with you - see you at Social Commerce Summit!
Posted: January 17th, 2012 | Author: Alex Grechanowski | Filed under: Social Shopping | No Comments »
With Google’s launch of Search plus Your World, presence of your business on Google+ and interaction with your tribe takes on a whole new level.
I’ve googled, looked and cycled the most interesting (ecommerce) pages inside plus.google.com - check them out – they might make great inspirational material for you.
- Sony - Official Google Plus page for the best of Sony’s electronics, gaming, entertainment, and music news.
- eBay - eBay, the world’s online marketplace. Buy it new. Buy it now.
- Woot - One Day, One Deal.
- Intel - Develops technologies, products and initiatives to continually advance how people work and live.
- Dell - The power to do more.
- TOYOTA - We will lead the way to the future of mobility.
- ASUS - Inspiring Innovation • Persistent Perfection.
- GUCCI - Gucci is renowned worldwide for its fashion authority, Italian craftsmanship and quality.
- Overstock.com - Brand-name merchandise at 30-70% off. Your entire order ships for $2.95 or less, everyday!
- Sierra Club - We’re working to protect our communities and the planet.
- Prada - At the heart of the evolution of fashion.
- KAYAK - Compare Hundreds Of Travel Sites At Once. Search One And Done.
- Virgin - Loads of news and other good stuff from Virgin.
- Starbucks Coffee - Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood.
- Pepsi - Where there’s music, there’s Pepsi.
I hope you’ll enjoy them all! Don’t forget to add Pikaba Google+ page to your circles so our posts will appear in your stream.
Posted: January 11th, 2012 | Author: Alex Grechanowski | Filed under: Pikaba Platform | No Comments »
How’s your 2012 going so far? For a lot of users, Pikaba is now the social shopping marketplace of choice. And to make your experience even better, we’re trying to bring more sellers to our platform so you can enjoy more local deals and lower prices.
What’s more, we offer Pikaba white-label solutions for community leaders and bloggers – it might be a good fit if you want to monetize your blog or website.
Anyway, what’s interesting on Pikaba?
- New Plans and Pricing for merchants: pikaba.com/merchant-plans. As you can tell, there’s no more free option, but, still, within 30 days of signing up for any merchant plan, you won’t be charged a thing.
- Updated Media pages: pikaba.com/articles. Each page now comes with a video and the RSS subscription option so you can grab the feed and use our news and reviews to broadcast on your Twitter stream.
- How-to Pikaba: portal.sliderocket.com/BHWKU/pikaba. Dov Pinker, our Director of Business Development, uploaded a new presentation that makes it super easy to understand how to start converting leads into customers: “Pikaba – a revenue generating software platform.”
We at Pikaba believe that 2012 is the year of great news from the social ecommerce sphere. What about you? Do you have a feature request or any other feedback? Let’s hear about it!
Posted: December 19th, 2011 | Author: Alex Grechanowski | Filed under: Social Shopping | No Comments »
The year that social networking began to creep into just about every nook and cranny of corporate applications, even something banal like email that you wouldn’t have expected these to change with the times. ~ RWW.
It has been a year of huge growth for Social and Mobile Commerce. As 2011 comes to a close, Pikaba Editorial Team looked at some of the top sources for social commerce news, stories and articles. Let’s look at what readers and experts had the most interest in this year.
Social Commerce And The New Rules For Local Businesses - Craig Donato on why social commerce is going to be disruptive to local businesses. February 5.
f-commerce statistics roundup: Facebook commerce by the numbers - Social Commerce Today compiled a list of statistics related to f-commerce. April 04.
Social Shopping In Bloom: The Movers and Shakers of 2011 - Pikaba explored some popular social shopping destinations that worth your attention. April 18.
If Not Sales, What is Social Media Good For? - Paul Chaney at Practical eCommerce wrote on what marketing benefits does social media have to offer. April 18.
How Social Commerce Really Works & Why - GigaOM shared a long presentation (121 slides), but it is well worth the effort and time. April 30.
Eight presentations on social commerce - Jake Hird at Econsultancy dug out a handful of presentations that cover the main facets within Social Commerce. July 22.
Social Commerce: How money is changing social media - The Next Web looked at the state of social commerce now, and examine where it’s going. September 06.
Innovate X.commerce conference overview - Guido Jansen’s selection of videos, posts and tweets from the 2011 Innovate X.commerce conference in the Moscone West in San Francisco. October 2011.
10 Key Highlights On Mcommerce from the Internet Retailer Mobile Commerce Forum 2011 - Dann Wilson at Elastic Path shares insightful and useful information presented by some of the world’s leaders in mobile commerce. October 13.
Infographic: The Psychology of Social Commerce - a great infographic that really highlights the power and potential of social commerce. December 13.
And a bonus tweet from @jamey_m, Director of eCommerce at Golfsmith:
Share with us your thoughts on what social commerce trends to watch out for next year.
