Posted: July 17th, 2014 | Author: Alex Grechanowski | Filed under: Uncategorized | No Comments »
‘Pop-Up Retail’ refers to the short-term duration of the stores, which “pop up” one day and are gone the next. ~ Investopedia
But what if you want to test a product, launch a new store and connect with buyers on the Web and mobile devices?
Westfield Pop-Ups provide an opportunity for retailers to create buzz around their brand, test a product, launch a new store, connect with customers and more. They’re also an excellent way of turning a short-term investment into a long-term gain.
Discover more about this innovative retail marketing opportunity by finding out what a Pop-Up is, how it works and what it could do for your business.
And to see just how successful Pop-Ups can be, visit the showcase from across the world.
THE WHAT & WHY OF POP-UP
A Pop-Up retail space is unique environment that is temporary and, quite literally “pops
up” overnight, unannounced. This uses the element of surprise to make the spaces fresh, exciting and exclusive.
Located in high traffic, prime locations within our Centres, they take advantage impulse purchase opportunities from the 70% of shoppers who haven’t decided on what to buy.
Spaces can even be tailored and positioned to attract particular audience profiles and quickly generate interest through increased consumer exposure.
AN EXCITING WAY TO ATTRACT NEW CUSTOMERS
Pop-Ups work brilliantly because they provide many opportunities and innovative ways to engage with new and existing customers in a controlled environment. For instance:
Experiential – Clever use of the space creates a dynamic experience that immerses the customer in your brand and provides the ideal opportunity to sample new products.
Promotions – The Pop-Up environment is perfect for bringing your promotional ideas to life in fascinating, colourful and entertaining ways.
Rocket retail – Give your brand a boost by creating an ”out of store” retail experience where and when you want it.
Customer acquisition – Traffic numbers and the centre environment present a highly cost effective way to attract more customers to your brand.
*Provide no more than 200 square feet of product display and sales space.
*Store should be easy to set up and tear down for one season or product line.
*Store may connect to a certain product type or theme. (i.e. shoes, shirts sunglasses, etc..?) or theme (i.e. football fan gear near a pitch).
*Design should lock up at night.
*Design should be adaptable to various environmental conditions.
Posted: May 29th, 2014 | Author: Alexis | Filed under: Uncategorized | No Comments »
Digital marketing’s #1 event drawing thousands of industry professionals to its leading-edge conferences and exhibitions. http://www.ad-tech.com/sf We couldn’t be more excited. We expect to hear so much valuable, actionable information.
Tues., 4/3: 9am – 6pm
Wed., 4/4: 9am
Exhibit Hall Hours:
Tues., 4/3: 10am – 6pm
Wed., 4/4: 10am – 4pm
Posted: May 24th, 2014 | Author: Alexis | Filed under: Uncategorized | No Comments »
at SVForum’s Launch: Silicon Valley 2012 on June 5
you’ve already heard a bit about our upcoming new
Join the Pikaba Team at #SVForum in celebrating 20 yrs of #TechEd! Great #SQL2012 sessions: http://bit.ly/MY65Il
Join the Pikaba Team at SVForum’s Launch: Silicon Valley 2012 on June 5 in celebrating 20 yrs of #TechEd! Great #SQL2012 sessions: http://bit.ly/MY65Il
FB Join us at SVForum’s Launch: Silicon Valley 2012 on June 5 and learn best practices from industry leaders.
Meet Pikaba and our CEO Dmitry Balin among finalists at Launch: Silicon Valley 2012, SVForum!
The event, to be held June 5 at Microsoft’s Mountain View Campus, is designed to uncover and showcase products and services from the most exciting of the newest startups in information technology, mobility, digital media, next generation internet, life sciences and clean energy. http://yhoo.it/KyaHDm
SVForum is designed to foster innovation, entrepreneurship and leadership within the Silicon Valley ecosystem of individuals and businesses
participating in emerging technologies.
SVForum partners include global leaders Accenture, Citrix, Deloitte, Genentech, HP, IBM, Microsoft, Nokia and SAP as well as leading venture capital, law and accounting firms, and global trade organizations.
SVForum offers unique opportunities for you to learn best practices from industry leaders, exchange ideas with each other, and learn from technology experts. All of these activities will dramatically impact your current and future business strategies.
Register for Launch Silicon Valley 2012 now! We have 25% discount for a limited time only!
In a ground breaking agreement, companies selected to present at Launch: Silicon Valley 2012 will be given the opportunity to pitch to representatives from Enterprise Ireland (Irish state agency tasked with growing start-up companies in Ireland), which can provide up to $500,000 seed funding from their recently launched International Start-up Fund.
Join Steve Blank, Vinod Khosla, NVCA Chair Ray Rothrock, Futurist Paul Saffo, Super Angel Jeff Clavier, NEA Partner Pete Sonsini & over 20 more panelist and guest speakers, plus 30 startups launching their products at Launch: Silicon Valley, June 5, at Microsoft in Mountain View.
Further details available at www.launchsiliconvalley.org