We're changing the game of social commerce. Are you ready?

Refreshed Pikaba – Cosmetic Changes and More Focus on Action

Posted: March 17th, 2015 | Author: | Filed under: Pikaba Platform | No Comments »

In our continued effort to improve your experience of Pikaba, we are excited to announce that

A couple of days ago they released a new version of their site which aims to help those stores owners make more sales, and help make it easier for t-shirt buyers to find shirts across their network of stores.

In an effort to capitalize on the

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all-important holiday shopping season, eBay is rolling out a full slate of new features — including a social networking-based buying option — to its online marketplace.
the service is designed to help families or friends chip in for gifts without having to go through the hassle of soliciting individual contributions.

introducing a completely new user experience. The product got a significant face lift and it now looks more enterprise-like.

Pikaba has adopted the look and feel of the new

Look in the newly-redesigned Utility Bar located at the top of your favorite reports for Email and PDF Export options:

The newly redesigned Groups now feature a row of tabs below the cover photo, giving the layout a slightly more organized look.

This is probably one of the biggest hits of the release:

In the screenshot below we can see some of the improvements on the UI of the new Google Analytics version.

t will better showcase all the categories and unique items now available on Bonanza and will be tailored to the Buyers unique interests.

We are putting the finishing touches on the look and feel of exported reports, and anticipate that these will be finalized soon. Bonanza will continue to introduce new ideas in the marketplace.v

Let us know your thoughts in the comments.

Social Commerce: Experts to Follow on Twitter

Posted: March 17th, 2015 | Author: | Filed under: Social Commerce | No Comments »

Who are the most powerful gurus in S-commerce? Who are social shopping experts and eCommerce product development mavens? It took awhile to find the answers but, still, we’re open to your suggestions.

By the way, this is the last episode of The State of Social Shopping series for this year, so we would like to take this opportunity and thank all of the people who contributed to the development of social commerce in 2011. Keep rocking!

Product Development Experts

  • Jon Crawford (@JonCrawford) – Founder of Storenvy.com. “I believe in helping indie businesses get started and making the web a more social place.”
  • Roy Rubin (@royrubin05) – Co-Founder, CEO at Magento (an eBay company). “I just donated to #Wikipedia. Help keep it free!”
  • Ryan Downs the president of Proxibid and veteran of eBay and PayPal.
  • Christian Taylor (@christiantaylor) is founder and CEO of Payvment and developer of the number-one Facebook ecommerce platform for brands.
  • Mattias Pihlström (@BrightstepCEO) CEO of a multichannel commerce consulting company named Brightstep. “Do your best to keep the e-commerce industry rocking!”
  • Jay Weintraub (@jayweintraub) – founder of LeadsCon.com & DailyDealSummit.com
  • Naveed Anwar (@nanwar) – Head of Community, X.commerce. Prior to X.commerce, he ran the PayPal X developer community, which he grew from zero to 60,000+ developers.
  • Shane Mac (@shanemac) – Director of Product, Zaarly. “It’s getting amazing…”
  • Carolyn Mellor (@carolynmellor) – a community manager for the PayPal, eBay and X.commerce Developer Networks.
  • Dmitry Balin (@dbalin) – Co-Founder, CEO at Pikaba. “Trying to spend a week with no travel.”

Writers and Editors

  • Frank Gruber (@FrankGruber) – Founder, CEO & Editor of TechCocktail.com. For tech & startup news @TechCocktail. Co-creator @DCWEEK. Former AOL & Tribune. Early TechCrunch writer.
  • Ina Steiner (@AuctionBytes) – co-founder and editor of AuctionBytes.com and EcommerceBytes, the independent news source for online retailers.
  • Paul Bruemmer (@PaulBruemmer) on Search Engine Land: The convergence of social networking, local search and mobile shopping provides consumers with convenience while saving them time, a real winner in the digital world. By mastering ecommerce on all devices, e-retailers can increase brand engagement and product conversions.
  • Colleen Taylor (@loyalelectron) – she reports on startups and Silicon Valley for GigaOM. “The strength we’re seeing from online shopping now could be just the beginning.”
  • Jennifer Van Grove (@jbruin) – a writer at VentureBeat. She focuses her reporting on early stage startups, technology companies, industry trends, social media and mobile.

Analysts and Marketers

  • Sucharita Mulpuru (@smulpuru) – analyst at Forrester Research with the online and multichannel retail beat. “Done is better than perfect. Great Facebook motto.”
  • Paul Marsden (@marsattacks) – a social psychologist and market researcher specializing in digital and social media, influencer marketing and reputation management. Plus, the editor of Social Commerce Today.
  • Nadim Hossain (@nadimahossain) Social Commerce VP Marketing PowerReviews. He was formerly with Amazon and has held sales and business development roles at early-stage start-ups.

You can connect with all of them “in bulk” by following our list on Twitter: Social Commerce Mavens.

Check out the previous episodes in the series:


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3: News Ecosystem
Episode 2: Name Your Price
Episode 1: Growing Trends

Social Commerce is Pop Up Retailing on the Web and Mobile

Posted: July 17th, 2014 | Author: | Filed under: Uncategorized | No Comments »

‘Pop-Up Retail’ refers to the short-term duration of the stores, which “pop up” one day and are gone the next. ~ Investopedia

But what if you want to test a product, launch a new store and connect with buyers on the Web and mobile devices?

Westfield Pop-Ups provide an opportunity for retailers to create buzz around their brand, test a product, launch a new store, connect with customers and more. They’re also an excellent way of turning a short-term investment into a long-term gain.

Discover more about this innovative retail marketing opportunity by finding out what a Pop-Up is, how it works and what it could do for your business.

And to see just how successful Pop-Ups can be, visit the showcase from across the world.



A Pop-Up retail space is unique environment that is temporary and, quite literally “pops

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up” overnight, unannounced. This uses the element of surprise to make the spaces fresh, exciting and exclusive.

Located in high traffic, prime locations within our Centres, they take advantage impulse purchase opportunities from the 70% of shoppers who haven’t decided on what to buy.

Spaces can even be tailored and positioned to attract particular audience profiles and quickly generate interest through increased consumer exposure.

Pop-Ups work brilliantly because they provide many opportunities and innovative ways to engage with new and existing customers in a controlled environment. For instance:
Experiential – Clever use of the space creates a dynamic experience that immerses the customer in your brand and provides the ideal opportunity to sample new products.
Promotions – The Pop-Up environment is perfect for bringing your promotional ideas to life in fascinating, colourful and entertaining ways.
Rocket retail – Give your brand a boost by creating an ”out of store” retail experience where and when you want it.
Customer acquisition – Traffic numbers and the centre environment present a highly cost effective way to attract more customers to your brand.



*Provide no more than 200 square feet of product display and sales space.
*Store should be easy to set up and tear down for one season or product line.
*Store may connect to a certain product type or theme. (i.e. shoes, shirts sunglasses, etc..?) or theme (i.e. football fan gear near a pitch).
*Design should lock up at night.
*Design should be adaptable to various environmental conditions.


Cool Activities at Pikaba!

Posted: May 31st, 2014 | Author: | Filed under: Uncategorized | No Comments »
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Ad:Tech San Francisco – Live-tweeting Coverage

Posted: May 29th, 2014 | Author: | Filed under: Uncategorized | No Comments »

Digital marketing’s #1 event drawing thousands of industry professionals to its leading-edge conferences and exhibitions. http://www.ad-tech.com/sf We couldn’t be more excited. We expect to hear so much valuable, actionable information.

Hashtag: #adtechSF

Conference Hours:
Tues., 4/3: 9am – 6pm
Wed., 4/4: 9am

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– 5pm

Exhibit Hall Hours:
Tues., 4/3: 10am – 6pm
Wed., 4/4: 10am – 4pm